TMP - ENGR193A

ENGR 193A - Industry Analysis in the Telecom/IT Space

Course Information:

Professor Jill E. Feldman	CLASS: Tuesdays, 6:00 – 7:50 p.m.
PHONE: 805.695.8006	CLASSROOM: Broida Hall, Room 1640
E-MAIL: jfeldman@sdaconsulting.net	OFFICE HRS: After class and by appointment

Attn. Students: Please fill out the "Student Biography Sheet"

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Course Description:

Industry Analysis in the Telecom/IT Space provides a high-level view of key analysis and management skills needed in today’s competitive business environment. This course will enable the motivated business and technology-oriented student to conduct detailed competitive, market and industry analyses, focusing on companies in the telecom and IT space and their unique competitive, regulatory and standards-related issues.

The course will begin with a brief introduction and be followed by a presentation from a UCSB-related company (our Industry Analysis Project Partner) identifying an IT or telecom company that will be used throughout the course in our Industry Analysis Group Projects. We will spend the majority of our time skill building - learning the techniques needed to complete the industry analysis - through a combination of assigned readings, seminar lectures, a “field trip” to the library, guest lecturers and case studies. Case studies will be drawn from current IT and telecom companies and will provide an opportunity to apply some newly learned industry analysis skills, including Porter’s Five Forces Model and SWOT analysis tools.

The course will culminate in student-led group presentations, with each group presenting their industry analysis of a company which had been introduced by our Industry Analysis Project Partner at the beginning of the course. The student teams will apply industry analysis skills learned throughout the course to prepare their presentations. The group projects will be reviewed by a panel, with representation from industry and the Industry Analysis Project Partner, and feedback will be provided. In addition to acquiring analysis skills learned throughout the course, students will benefit from working in teams and constructively contributing to our class discussions.

Cases and Readings:

Required (Available on the Harvard Business Online website and included in our Harvard Business School Case packet.)
“Industry Analysis in the Telecom/IT Space Fall 2010” case pack of Harvard Business School cases and readings accessed through this website: http://cb.hbsp.harvard.edu/cb/access/6846669

Additional Resources (suggested but not required). Look on Amazon as well as the bookstore for these books. Also available on the Harvard Business Online website:
Competitive Strategy: Techniques for Analyzing Industries and Competitors, Michael E. Porter, The Free Press, 1980

The Case Study Handbook: How to Read, Discuss and Write Persuasively About Cases, William Ellet, Harvard Business School Press, 2007

Gradings:

	Class attendance and participation	35%
	Apple Inc. Case Discussion	5%
	eReading: Amazon's Kindle Essay and Discussion	10%
	Facebook Platform Case Essay and Discussion	10%
	Industry Analysis Group Project report and presentation	40%

Attendance is Mandatory:

I expect you to attend all scheduled classes and to arrive on time for each class. If you do not attend, you cannot participate. Absences will affect your participation grade negatively.

Evaluation of Participation:

Your participation is vital to the success of our course. The ideal student will contribute to class when he or she has something useful and relevant to add. Students who attend class but do not participate in the class discussion should expect to receive only a passing grade in the course.

Written Assignment Policy:

All written assignments must be typed and handed in at the beginning of class on the day when the assignment is due. Please keep an extra copy to use during that day’s class discussion.

Written Reports:

Reports should be typed in 12 point font, double-spaced, with margins 1” all around.

Academic Integrity:

Academic integrity is an essential element of a high-quality educational experience and is expected in this class. Academic integrity includes respecting the letter and the spirit of the class rules. The rules are designed to maximize the learning experience for all students, preserve the integrity of the class, and to help you practice the high level of integrity expected from consultants, professional managers, and corporate officers. Feel free to contact me with any concerns regarding practices and behaviors related to this course that appear to be lacking in academic integrity.

University policy has defined as academic dishonesty the following behaviors: (1) using materials published in print or over the Internet in your papers without proper reference to the original source; (2) consulting students who have already taken the course about analysis and answers to cases or assignments prior to their due date; (3) working with others on individual assignments; and (4) working with non-team members on team assignments. Please do not share written or electronic notes, outlines, or "key points" across groups because papers that are judged to be substantially similar in content will be submitted to the University committee for academic integrity. By upholding the standards of academic integrity together, we will strive to preserve the quality of your educational experience and the value of your degree.