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 The Technology Management Program proudly offers classes that integrate a comprehensive business curriculum, hands-on
practice, and presentations given by leading entrepreneurs, executives and top-ranking faculty. Located within of one of the
nation's most prominent schools of engineering, the Technology Management Program at UC Santa Barbara teaches savvy
business knowledge alongside the technologies driving the next wave of innovation.
| Tech Management Course Descriptions |
CORE TECHNOLOGY BUSINESS COURSES:
ENGR 185A/285A The Art of the CEO: Business Skills for Future Leaders
S'08 Course Syllabus [PDF]
(4 Credits. Fall) Open to all upper division and graduate students.
Introduction to
basic business skills in strategic thinking, negotiations, marketing,
finance and business modeling. Prepares engineering, science and
non-technical students for successful entry into the business world.
ENGR 185B/285B New Venture Creation: Entrepreneurship
S'08 Course Syllabus [PDF]
(4 Credits. Winter, Spring) Open to all upper division and graduate students.
Overview
of the new venture creation process. Includes analysis of new
business opportunities, development of new business value
propositions, team building, venture financing, new venture
planning, managing and protecting intellectual property, business
formation, and other topics relevant to the entrepreneurial process.
ENGR 185C/285C Business Planning for New Technology Ventures
S'08 Course Syllabus [PDF]
View S'08 Course Website
(4 Credits. Spring) Prerequisite: ENGR 185A or ENGR 185B or Prerequisite: ENGR 185A or ENGR 185B or ENGR 185D and permission of instructor.
Analysis and creation of a business plan for a new
business venture including demand forecasting, financial modeling,
selling of the new business idea and other issues for current
business conditions.
ENGR 185D/285D Developing New Products for Market Success
View W'08 Course Website
(4 Credits. Spring) Open to all upper division and graduate students.
Explores
engineering and business topics important to the development
of innovative customer-driven engineering products. Design
optimization, innovative thinking and the principles and
methodologies of product development are examined. Students
are taught the tools, techniques and organizational structures that
support new product development.
ENGR 185E/285E
Managing Innovation
F'07 Course Syllabus [PDF]
(4 Credits. Winter)
This course examines communication and key management
functions including: envisioning and strategic planning,
creating high performance teams, establishing appraisal/reward
systems, and innovation and organizational change. Emphasis
on leading innovative technical people, leadership that fosters
entrepreneurship and intrapreneurship, and new forms of
organizing.
ELECTIVE COURSES WITH FOCUSED INDEPTH CURRICULUM:
ENGR 191A/291A Professional Seminar: Entrepreneurial Marketing
S'08 Course Syllabus [PDF]
View S'08 Course Website
(2 Credits. Fall, Spring) Open to all upper division and graduate students.
Introduces the
student to the role of marketing in a total business strategy. The
basic objective of this course is to provide students with a broad
introduction to marketing concepts, the role of marketing in
technology firms, and the various factors that influence marketing
decision-making.
ENGR 191B/291B Professional Seminar: New Venture Finance
S'08 Course Syllabus [PDF]
View S'08 Course Website
(2 Credits. Fall/Spring) Open to all upper division and graduate students.
Provides the tools
necessary for the strategic analysis and understanding of financial
information particular to new ventures. Provides insight into how
financial information can be used to design optimal financing
strategies, prepare valuation models for new ventures, and assist
in strategic planning for the venture.
ENGR 191C/291C Professional Seminar: So You Want to be a Technology Manager?
W'08 Course Syllabus [PDF]
(2 Credits. Winter) Open to all upper division and graduate students.
Prepares students to understand what adjustments they will
make to be successful in managing technical professionals and
organizations.
ENGR 191D/291D Professional Seminar: New Venture Feasibility Clinic
F'07 Course Syllabus [PDF]
(2 Credits. Fall) Open to all upper division and graduate students.
Prepares students
to identify and evaluate commercial opportunities in the earliest
stages of development. Emphasis is on the methods necessary for
rapid analysis of ideas spanning multiple disciplines and markets.
ENGR 191E/291E Professional Seminar: Project and Operations Management
W'08 Course Syllabus [PDF]
View W'08 Course Website
(2 Credits. Winter) Open to all upper division and graduate students.
Provides students with tools to manage projects and operations to
ensure that a project is completed on time, within budget, and with
high quality by exploring specific techniques for accomplishing
those three goals. Prepares students to manage people, budgets,
scheduling, and quality of projects.
ENGR 191G/291G
Legal and IP Issues in New Ventures
W'08 Course Syllabus [PDF]
View W'08 Course Website
(2 Credits. Spring)
Provides students with the tools to identify and plan for legal and
proprietary issues particular to new ventures. Provides insights
into the legal framework of business entities including formation,
capitalization, employee law and personnel, patents, contracts,
licensing and distribution agreements.
ENGR 191H/291H Professional Seminar: Entrepreneurship: From
the Inside Out
S'07 Course Syllabus [PDF]
(2 Credits. Spring)
Explores how many leading entrepreneurs and business leaders
tackle the issue of how one obtains sustainable success. Offers
tools for exceptional interpersonal skills, vision, and the ability to
attract, motivate and lead others.
ENGR 191I/291I
Professional Seminar: Selling High Tech Products
(2 Credits. Winter) Open to upper division and graduate students.
This course
provides the theory and its application of building and managing
a sales team. Learning how sales and sales force management is
critical to business success and the problems and opportunities
that new technologies create are central concepts to this course.
Topics includes: principals of direct, indirect and on-line sales;
pricing and distribution strategies; personal selling and sales
force management; sales forecasting and management.
TECHNOLOGY TRACK IN LIFE SCIENCES AND HEALTH CARE:
The rules for success are not homogeneous across all industries
and competitive arenas. Therefore, the Tech Management
program has created a unique set of courses to help students gain
knowledge about industries within the lifesciences (biomedical
device, diagnostic, and biotech) as well as meaningful connections
within these industries.
Tech Management will also offer "Technology Tracks" in
Information Technology and Telecommunications, and Energy.
Each Technology Track is composed of a three course sequence
to give the TMP student a thorough insight into the industry, its
structure and the role of technology in transforming that industry,
to design solutions for current issues in their chosen industry and
to learn how the best in class are organized and managed today.
ENGR 192A/292A Professional Seminar: Entrepreneurial Opportunities In the Healthcare and Life Sciences Industry
F'06 Course Syllabus [PDF]
(2 Credits. Fall) Open to all upper division and graduate students.
For students with an interest in learing about the industires theat
serve health care. This course involves interaction with health care
professionals and industry executives. Expert guest lecturers will
address the opportunities, challenges, and current products and
services in the fields of biomedical products, diagnostics and
biotechnology/pharmaceutical product development.
ENGR 192B/292B Professional Seminar: Entrepreneurial Opportunities in the Health Care Industry
W'08 Course Syllabus [PDF]
View W'08 Course Website
(2 Credits. Winter) Open to all upper division and graduate students.
For students
with an interest in the identification of new products and services
in the health care environment. The course will involve interaction
with health care professionals and industry executives. Students
will be introduced to the challenges and opportunities in fields
such as neurosurgery, plastic surgery, and ophthalmology. Student
teams will be formed and independent research conducted to
identify potential market opportunities within the requirements
and regulations of the health care industry.
ENGR 192C/292C Professional Seminar: Critical Issues in Early Stage Healthcare and Life Science Companies
S'08 Course Syllabus [PDF]
(2 Credits. Spring) Open to all upper division and graduate students.
Course includes visiting speakers to facilitate learning about the critical issues in early stage, life
science related companies. This course explores key activities that take place in a U.S. biotech
company through the process of drug discovery, development, and approval. The course will be an
introduction to different areas of expertise that are required to support the business of
biotechnology and will expose students to career options both for science and non-science majors.
Experts from each industry, including the US healthcare delivery arena, will present an overview of
their industry, of their company, and aspects of their field (such as research/licensing from
universities, the global regulatory and business environment) that are critical to understand for
successful launch of a new product or idea. Guest speakers, team presentation and final paper.
LECTURE SEMINAR SERIES:
This dynamic lecture series takes place on Thursday nights in the Fall and Winter quarters and offers outstanding speakers on a range of subjects related to the technology and entrepreneurial industries.
ENGR 102ABC/202ABC Professional Seminar in Technology Management
S'08 Course Syllabus [PDF]
(1 Credit. Fall, Winter, Spring) Open to all upper division and graduate students.
This one-credit course is a series of lectures of weekly lectures given by university faculty and staff, and outside experts in all fields of technology management, entrepreneurship, ethics, and business and social responsibility.
Download Course Descriptions [PDF]
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"Yes, this course was a lot of work, and it pushed me to the limits, but easily was the best course I've taken here at UCSB. Great integration, great faculty, great experience."
"The professor taught an amazing class, encompassing many aspects of the entrepreneurial marketing process. My expectations for this class were not just met, but blown out of the water."
"It was fantastic to sit at a table with a few other students and talk to such a successful entrepreneur about my own ideas."
"I thought the lecture was great, as a philosophy major I haven't had much chance to learn about the biotech industry, but having a lecture by one of the founders of Amgen really gave me an insight into an important industry."
"I learned more about business doing the business plan competition then I could have possibly imagined, and I now have a network of 4 or 5 business persons advising and helping me succeed."
 "This was the bet class and I learned so much. UC is so theory based and I finally feel I got some hands-on experience that I can actually use in the future! I told all my friends to take the class!"
"This has been, by far, the best course I have taken during all four years at UCSB. First of all, it's the only marketing class I know of that's offered. Secondly, the professor has succeeded in transforming his passion for the subject into a valuable experience for his students. This is the kind of class you actually can't wait to attend. It has also opened my eyes to some careers that I might be interested in. Being a graduating senior, there isn't really more that I could ask for. Thank you!"
"We would definitely prefer to have an engineering or technical student who has excelled in the Tech Management program than just another good engineering student. The business world is too competitive for someone to expect to succeed without understanding today's business models of success." |
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