| Tech Management Graduate Course Descriptions |
CORE TECHNOLOGY BUSINESS COURSES:
ENGR 285A The Art of the CEO: Business Skills for Future Leaders
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(4 Credits. Fall) Open to all graduate students.
Introduction to basic business skills in strategic thinking, negotiations, marketing, finance and business modeling. Prepares engineering, science and non-technical students for successful entry into the business world.
ENGR 285B New Venture Creation: Entrepreneurship
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(4 Credits. Winter, Spring) Open to all graduate students.
Overview of the new venture creation process. Includes analysis of new business opportunities, development of new business value propositions, team building, venture financing, new venture planning, managing and protecting intellectual property, business formation, and other topics relevant to the entrepreneurial process.
ENGR 285C Business Planning for New Technology Ventures
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(4 Credits. Spring) Prerequisite: ENGR 185A or ENGR 185B or Prerequisite: ENGR 185A or ENGR 185B or ENGR 185D and permission of instructor.
Analysis and creation of a business plan for a new business venture including demand forecasting, financial modeling, selling of the new business idea and other issues for current business conditions.
ENGR 285D New Product Development
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(4 Credits. Spring) Open to all graduate students.
Explores engineering and business topics important to the development of innovative customer-driven engineering products. Design optimization, innovative thinking and the principles and methodologies of product development are examined. Students are taught the tools, techniques and organizational structures that support new product development.
ENGR 285E Managing for Innovation
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(4 Credits. Fall)
This course examines communication and key management functions including: envisioning and strategic planning, creating high performance teams, establishing appraisal/reward systems, and innovation and organizational change. Emphasis on leading innovative technical people, leadership that fosters entrepreneurship and intrapreneurship, and new forms of organizing.
ELECTIVE COURSES WITH FOCUSED INDEPTH CURRICULUM:
ENGR 291A Professional Seminar: Entrepreneurial Marketing
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(2 Credits. Fall, Spring) Open to all graduate students.
Introduces the student to the role of marketing in a total business strategy. The basic objective of this course is to provide students with a broad introduction to marketing concepts, the role of marketing in technology firms, and the various factors that influence marketing decision-making.
ENGR 291B Professional Seminar: New Venture Finance
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(2 Credits. Fall/Spring) Open to all graduate students.
Provides the tools necessary for the strategic analysis and understanding of financial information particular to new ventures. Provides insight into how financial information can be used to design optimal financing strategies, prepare valuation models for new ventures, and assist in strategic planning for the venture.
ENGR 291C Professional Seminar: So You Want to be a Technology Manager?
(2 Credits. Winter) Open to all graduate students.
Prepares students to understand what adjustments they will make to be successful in managing technical professionals and organizations.
ENGR 291D Professional Seminar: New Venture Feasibility Clinic
(2 Credits. Fall) Open to all graduate students.
Prepares students to identify and evaluate commercial opportunities in the earliest stages of development. Emphasis is on the methods necessary for rapid analysis of ideas spanning multiple disciplines and markets.
ENGR 291E Project Management and Managing Operations
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(2 Credits. Winter) Open to all graduate students.
Provides students with tools to manage projects and operations to ensure that a project is completed on time, within budget, and with high quality by exploring specific techniques for accomplishing those three goals. Prepares students to manage people, budgets, scheduling, and quality of projects.
ENGR 291G Legal and IP Issues in New Ventures
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(2 Credits. Spring)
Provides students with the tools to identify and plan for legal and proprietary issues particular to new ventures. Provides insights into the legal framework of business entities including formation, capitalization, employee law and personnel, patents, contracts, licensing and distribution agreements.
ENGR 291H Launch Pad: Critical Issues to Business Career Success
(2 Credits. Spring)
Explores how many leading entrepreneurs and business leaders tackle the issue of how one obtains sustainable success. Offers tools for exceptional interpersonal skills, vision, and the ability to attract, motivate and lead others.
ENGR 291I Professional Seminar: Selling High Tech Products
(2 Credits. Winter) Open to graduate students.
This course provides the theory and its application of building and managing a sales team. Learning how sales and sales force management is critical to business success and the problems and opportunities that new technologies create are central concepts to this course. Topics includes: principals of direct, indirect and on-line sales; pricing and distribution strategies; personal selling and sales force management; sales forecasting and management.
ENGR 291L Asian Technology Business Practices
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TECHNOLOGY TRACK IN LIFE SCIENCES AND HEALTH CARE:
The rules for success are not homogeneous across all industries and competitive arenas. Therefore, the Tech Management program has created a unique set of courses to help students gain knowledge about industries within the lifesciences (biomedical device, diagnostic, and biotech) as well as meaningful connections within these industries.
Tech Management will also offer "Technology Tracks" in Information Technology and Telecommunications, and Energy. Each Technology Track is composed of a three course sequence to give the TMP student a thorough insight into the industry, its structure and the role of technology in transforming that industry, to design solutions for current issues in their chosen industry and to learn how the best in class are organized and managed today.
ENGR 292A Professional Seminar: Entrepreneurial Opportunities In Healthcare and Life Sciences Industry
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(2 Credits. Fall) Open to all graduate students.
For students with an interest in learing about the industires theat serve health care. This course involves interaction with health care professionals and industry executives. Expert guest lecturers will address the opportunities, challenges, and current products and services in the fields of biomedical products, diagnostics and biotechnology/pharmaceutical product development.
ENGR 292B Designing Solutions for Healthcare and Life Science Opportunities
(2 Credits. Winter) Open to all graduate students.
For students with an interest in the identification of new products and services in the health care environment. The course will involve interaction with health care professionals and industry executives. Students will be introduced to the challenges and opportunities in fields such as neurosurgery, plastic surgery, and ophthalmology. Student teams will be formed and independent research conducted to identify potential market opportunities within the requirements and regulations of the health care industry.
ENGR 292C Professional Seminar: Critical Issues in Early Stage Healthcare and Life Science Companies
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(2 Credits. Spring) Open to all graduate students.
Course includes visiting speakers to facilitate learning about the critical issues in early stage, life science related companies. This course explores key activities that take place in a U.S. biotech company through the process of drug discovery, development, and approval. The course will be an introduction to different areas of expertise that are required to support the business of biotechnology and will expose students to career options both for science and non-science majors. Experts from each industry, including the US healthcare delivery arena, will present an overview of their industry, of their company, and aspects of their field (such as research/licensing from universities, the global regulatory and business environment) that are critical to understand for successful launch of a new product or idea. Guest speakers, team presentation and final paper.
ENGR 293A Entrepreneurial Opportunities in IT and Telecom
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(2 units) Provides key analysis and management models: competitive, market and industry analyses (Porter’s Five Forces Model and SWOT analysis tools). Focuses on IT and Telecom companies and their unique competitive, regulatory and standards-related issues.
ENGR 293B Designing Solutions for IT and Telecom
(2 units) Identification of specific solutions for business opportunities in the IT and Telecom industry considering technological and market feasibility. Interaction with university researchers (developers) and industry executives.
ENGR 293C Critical Issues in Early Stage IT and Telecom Companies
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(2 units) Investigates the development cycles and regulatory issues specific to IT and Telecom companies and how these impact management and organizational factors critical to the successful launch of a new product or idea. Overview of the industry and keys to formulating a disruptive technology-based strategy.
ENGR 294A: Entrepreneurial Opportunities in Energy and Sustainability
(2 units) Provides key analysis and management models: competitive, market and industry analyses (Porter’s Five Forces Model and SWOT analysis tools). Focuses on Energy companies and their unique competitive, regulatory and standards-related issues.
ENGR 294B: Designing Solutions for Energy and Sustainability
(2 units) Identification of specific solutions for business opportunities in the Energy industry considering technological and market feasibility. Interaction with university researchers (developers) and industry executives.
ENGR 294C: Critical Issues in Early Stage Energy and Sustainability
(2 units) Investigates the development cycles and regulatory issues specific to Energy companies and how these impact management and organizational factors critical to the successful launch of a new product or idea.
LECTURE SEMINAR SERIES:
This dynamic lecture series takes place on Thursday nights in the Fall and Winter quarters and offers outstanding speakers on a range of subjects related to the technology and entrepreneurial industries.
ENGR 202ABC Professional Seminar in Technology Management
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(1 Credit. Fall, Winter, Spring) Open to all graduate students.
This one-credit course is a series of lectures of weekly lectures given by university faculty and staff, and outside experts in all fields of technology management, entrepreneurship, ethics, and business and social responsibility. |
