| Tech Management Undergraduate Course Descriptions |
CORE TECHNOLOGY BUSINESS COURSES:
ENGR 185A The Art of the CEO: Business Skills for Future Leaders
View Syllabus [PDF]
(4 Credits. Fall) Open to all upper division students.
Introduction to
basic business skills in strategic thinking, negotiations, marketing,
finance and business modeling. Prepares engineering, science and
non-technical students for successful entry into the business world.
ENGR 185B New Venture Creation: Entrepreneurship
View Syllabus [PDF]
(4 Credits. Winter, Spring) Open to all upper division students.
Overview
of the new venture creation process. Includes analysis of new
business opportunities, development of new business value
propositions, team building, venture financing, new venture
planning, managing and protecting intellectual property, business
formation, and other topics relevant to the entrepreneurial process.
ENGR 185C Business Planning for New Technology Ventures
View Syllabus [PDF]
(4 Credits. Spring) Prerequisite: ENGR 185A or ENGR 185B or Prerequisite: ENGR 185A or ENGR 185B or ENGR 185D and permission of instructor.
Analysis and creation of a business plan for a new
business venture including demand forecasting, financial modeling,
selling of the new business idea and other issues for current
business conditions.
ENGR 185D New Product Development
View Syllabus [PDF]
(4 Credits. Spring) Open to all upper division students.
Explores
engineering and business topics important to the development
of innovative customer-driven engineering products. Design
optimization, innovative thinking and the principles and
methodologies of product development are examined. Students
are taught the tools, techniques and organizational structures that
support new product development.
ELECTIVE COURSES WITH FOCUSED INDEPTH CURRICULUM:
ENGR 191A Professional Seminar: Entrepreneurial Marketing
View Syllabus [PDF]
(2 Credits. Fall, Spring) Open to all upper division students.
Introduces the
student to the role of marketing in a total business strategy. The
basic objective of this course is to provide students with a broad
introduction to marketing concepts, the role of marketing in
technology firms, and the various factors that influence marketing
decision-making.
ENGR 191B Professional Seminar: New Venture Finance
View Syllabus [PDF]
(2 Credits. Fall/Spring) Open to all upper division students.
Provides the tools
necessary for the strategic analysis and understanding of financial
information particular to new ventures. Provides insight into how
financial information can be used to design optimal financing
strategies, prepare valuation models for new ventures, and assist
in strategic planning for the venture.
ENGR 191C Professional Seminar: So You Want to be a Technology Manager?
(2 Credits. Winter) Open to all upper division students.
Prepares students to understand what adjustments they will
make to be successful in managing technical professionals and
organizations.
ENGR 191D Professional Seminar: New Venture Feasibility Clinic
(2 Credits. Fall) Open to all upper division students.
Prepares students
to identify and evaluate commercial opportunities in the earliest
stages of development. Emphasis is on the methods necessary for
rapid analysis of ideas spanning multiple disciplines and markets.
ENGR 191E Project Management and Managing Operations
View Syllabus [PDF]
(2 Credits. Winter) Open to all upper division students.
Provides students with tools to manage projects and operations to
ensure that a project is completed on time, within budget, and with
high quality by exploring specific techniques for accomplishing
those three goals. Prepares students to manage people, budgets,
scheduling, and quality of projects.
ENGR 191G
Legal and IP Issues in New Ventures
View Syllabus [PDF]
(2 Credits. Spring)
Provides students with the tools to identify and plan for legal and
proprietary issues particular to new ventures. Provides insights
into the legal framework of business entities including formation,
capitalization, employee law and personnel, patents, contracts,
licensing and distribution agreements.
ENGR 191H Launch Pad: Critical Issues to Business Career Success
(2 Credits. Spring)
Explores how many leading entrepreneurs and business leaders
tackle the issue of how one obtains sustainable success. Offers
tools for exceptional interpersonal skills, vision, and the ability to
attract, motivate and lead others.
ENGR 191I
Professional Seminar: Selling High Tech Products
(2 Credits. Winter) Open to upper division students.
This course
provides the theory and its application of building and managing
a sales team. Learning how sales and sales force management is
critical to business success and the problems and opportunities
that new technologies create are central concepts to this course.
Topics includes: principals of direct, indirect and on-line sales;
pricing and distribution strategies; personal selling and sales
force management; sales forecasting and management.
ENGR 191L Asian Technology Business Practices
View Syllabus [PDF]
TECHNOLOGY TRACK IN LIFE SCIENCES AND HEALTH CARE:
The rules for success are not homogeneous across all industries
and competitive arenas. Therefore, the Tech Management
program has created a unique set of courses to help students gain
knowledge about industries within the lifesciences (biomedical
device, diagnostic, and biotech) as well as meaningful connections
within these industries.
Tech Management will also offer "Technology Tracks" in
Information Technology and Telecommunications, and Energy.
Each Technology Track is composed of a three course sequence
to give the TMP student a thorough insight into the industry, its
structure and the role of technology in transforming that industry,
to design solutions for current issues in their chosen industry and
to learn how the best in class are organized and managed today.
ENGR 192A Professional Seminar: Entrepreneurial Opportunities In Healthcare and Life Sciences Industry
View Syllabus [PDF]
(2 Credits. Fall) Open to all upper division students.
For students with an interest in learing about the industires theat
serve health care. This course involves interaction with health care
professionals and industry executives. Expert guest lecturers will
address the opportunities, challenges, and current products and
services in the fields of biomedical products, diagnostics and
biotechnology/pharmaceutical product development.
ENGR 192B Designing Solutions for Healthcare and Life Science Opportunitie
(2 Credits. Winter) Open to all upper division students.
For students
with an interest in the identification of new products and services
in the health care environment. The course will involve interaction
with health care professionals and industry executives. Students
will be introduced to the challenges and opportunities in fields
such as neurosurgery, plastic surgery, and ophthalmology. Student
teams will be formed and independent research conducted to
identify potential market opportunities within the requirements
and regulations of the health care industry.
ENGR 192C Professional Seminar: Critical Issues in Early Stage Healthcare and Life Science Companies
(2 Credits. Spring) Open to all upper division students.
Course includes visiting speakers to facilitate learning about the critical issues in early stage, life
science related companies. This course explores key activities that take place in a U.S. biotech
company through the process of drug discovery, development, and approval. The course will be an
introduction to different areas of expertise that are required to support the business of
biotechnology and will expose students to career options both for science and non-science majors.
Experts from each industry, including the US healthcare delivery arena, will present an overview of
their industry, of their company, and aspects of their field (such as research/licensing from
universities, the global regulatory and business environment) that are critical to understand for
successful launch of a new product or idea. Guest speakers, team presentation and final paper.
ENGR 193A Entrepreneurial Opportunities in IT and Telecom
View Syllabus [PDF]
(2 units) Provides key analysis and management models: competitive, market and industry analyses (Porter’s Five Forces Model and SWOT analysis tools). Focuses on IT and Telecom companies and their unique competitive, regulatory and standards-related issues.
ENGR 193B Designing Solutions for IT and Telecom
(2 units) Identification of specific solutions for business opportunities in the IT and Telecom industry considering technological and market feasibility. Interaction with university researchers (developers) and industry executives.
ENGR 193C Critical Issues in Early Stage IT and Telecom Companies
View Syllabus [PDF]
(2 units) Investigates the development cycles and regulatory issues specific to IT and Telecom companies and how these impact management and organizational factors critical to the successful launch of a new product or idea. Overview of the industry and keys to formulating a disruptive technology-based strategy.
ENGR 194A: Entrepreneurial Opportunities in Energy and Sustainability
(2 units) Provides key analysis and management models: competitive, market and industry analyses (Porter’s Five Forces Model and SWOT analysis tools). Focuses on Energy companies and their unique competitive, regulatory and standards-related issues.
ENGR 194B: Designing Solutions for Energy and Sustainability
(2 units) Identification of specific solutions for business opportunities in the Energy industry considering technological and market feasibility. Interaction with university researchers (developers) and industry executives.
ENGR 194C: Critical Issues in Early Stage Energy and Sustainability
(2 units) Investigates the development cycles and regulatory issues specific to Energy companies and how these impact management and organizational factors critical to the successful launch of a new product or idea.
LECTURE SEMINAR SERIES:
This dynamic lecture series takes place on Thursday nights in the Fall and Winter quarters and offers outstanding speakers on a range of subjects related to the technology and entrepreneurial industries.
ENGR 102ABC Professional Seminar in Technology Management
View Syllabus [PDF]
(1 Credit. Fall, Winter, Spring) Open to all upper divisionstudents.
This one-credit course is a series of lectures of weekly lectures given by university faculty and staff, and outside experts in all fields of technology management, entrepreneurship, ethics, and business and social responsibility.
|
