TOPIC 1: Industry and Competitive Analysis |
TOPIC 2: Creating Market Opportunities through Design Solutions |
TOPIC 3: Management & Organizational Challenges |
ENGR 192A: Entrepreneurial Opportunities in Healthcare
and Life Sciences (2 units) Provides key analysis and management models: competitive, market and industry analyses (Porter’s Five Forces Model and SWOT analysis tools). Focuses on Life Science and Biotech companies and their unique competitive, regulatory and standards-related issues. |
ENGR 192B: Designing Solutions for Healthcare and Life Science Opportunities (2 units) Identifies specific solutions for business opportunities in the healthcare industry considering technological and market feasibility. Interaction with healthcare professionals and industry executives. |
ENGR 192C: Critical Issues in Early Stage Healthcare and Life Sciences Companies (2 units) Explores key activities that take place in a U.S. biotech company through the process of drug discovery, development, and approval. Investigates how these impact management and organizational factors critical to the successful launch of a new product or idea. |