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In our second annual Innovation Day, the Technology Management Program highlighted several
aspects of entrepreneurship and innovation using ‘digital media
technology’ as a reference point. How do
we connect theory & research with venture creation? What are some of the
developing opportunities?
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2:15 pm
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Welcome
Karen Bogart, President, Pacific Tributes, Inc., TMP Lecturer
Ms. Bogart was a Senior Vice President of Eastman Kodak Company, responsible for Kodak’s businesses and operations across Asia. She has been recognized nationally for her business successes, change management, leadership achievement, and people development. As the President of Pacific Tributes, Inc., a start-up firm in Santa Barbara, she consults firms regarding business growth or turn-around, marketing, commercialization and organizational effectiveness.
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2:30 pm
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"Digital Media/Communication/Digital Ocean"
Bruce Caron – Executive Director, New Media Studio
Introduction by Professor Ronald Rice – Arthur N. Rupe Chair in the Social Effects of Mass Communication, Co-Director, Carsey-Wolf Center for Film, Television, and New Media
Dr. Caron, PhD., the founder and current executive director of the New Media Studio and the New Media Research Institute in Santa Barbara, was trained as a social anthropologist and an urban cultural geographer. He is skilled in a variety of multimedia authoring tools, and completed the first multimedia dissertation at UC Santa Barbara. Through the New Media Studio, he is realizing the goal of bringing new tools and skills to the public to help democratize the technological advantages of the digital revolution.
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| 3:15 pm |
Networking Break
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3:30 pm
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"Digital Media/Tools, Trends & Networks"
Matt Vlasach – CEO, Pacific Swell Networks
Introduction by Janet Mizrahi – Lecturer, Writing Program, UCSB
Mr. Vlasach is one of the founding partners of Pacific Swell Networks and a distinguished alumnus of the TMP. He is proficient in VoIP technologies and has published multiple trade publications on voice communications. In 2007, Matt changed his company’s focus from general SMB IT consulting to a firm that specializes in IP communication platforms and solutions.
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4:15 pm
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Innovation Ideas Workshop: "Digital Media Opportunities"
Entrepreneurship is fundamentally concerned with creating value and capturing returns from the value created. Creating value requires that we understand customer needs and values, then designing and developing unique products and services that deliver exceptional value to meet those needs. Capturing value requires the development and implementation of a business model and a strategy that ensures sufficient profit to provide an adequate return on the investment (of time and resources) required to initiate the venture. |
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4:45 pm
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Top Group Ideas Presented
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| 5:15 pm |
Networking Break |
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5:30 pm
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“Rebooting Economic Growth in Developing Countries” – Entrepreneurship in the Age of Technological Abundance Calestous Juma – Director of Science, Technology, & Globalization, Harvard Kennedy School
Introduction by Michael E. Pfau - Partner, Reicker Pfau
Professor Juma is the former Executive Secretary of the United Nations Convention on Biological diversity. He participated in the National Academy of Engineering selection of Grand Challenges for Engineering. He is the lead author of Innovation: Applying Knowledge in Development and is the editor of both The International Journal of Technology & Globalization and The International Journal of Biotechnology. |
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Download the Innovation Day Program in PDF format.
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Thank You Sponsors!
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