Friday, October 23, 2009

Debora Kristofferson
VP, Creative Marketing and Customer Engagement
Walmart.com

Building Your Brand and Business - The Critical Customer Role

(An Outstanding Alum!)

As Vice President of Creative and Customer Engagement for Wal-Mart's successful online channel, Walmart.com, Ms. Kristofferson is responsible for the teams that make it easy for customers to find, buy and research hundreds of thousands of products online. The various branches of her team include professionals in editorial, design, PR, imagery and social media. Ms. Kristofferson's responsibilities also include the creative development of cross channel programs that bridge the offline world of Wal-Mart's 120 million customers to the ever-growing and increasingly important world of the Internet.

Before joining Walmart.com, Debbie managed similar teams at Excite and Third Age Media. Prior to joining the Internet "revolution", she was an Executive Producer of television programming and produced award-winning programs for many stations, including the Discovery Channel, Lifetime Television and The Travel Channel.

Debbie's passion is leading creative teams and being part of the creative process that leads to exciting products and/or programming for consumers.

Debbie is married and the mother of Taylor, 11, and Jack, 9.

Debbie is a graduate of the University of California, Santa Barbara, where she earned a bachelor's degree in liberal studies: English, political science and theater.