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Syllabus [PDF]
Course Outline
and Schedule
Harvard Business
Online
Book Presentation
Assignments
Business
Presentation
Assignments
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Tech Management
UCSB
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April 12 The 7 Habits of Highly Effective People, Covey
Ryan, Katharine, Anand, Simon
April 19 The E-Myth, Gerber
Natalie, Christine, Jessica
April 26 Good to Great, Collins
Brett, Ben, Ronny
May 3 Crossing the Chasm: Marketing and Selling High-Tech products to Mainstream Customers, Moore
David, Marshal
May 10 The Tipping Point: How Little Things Can Make a Big Difference, Gladwell
Christopher Mata, Jonathan, Gabriel
May 17 The Innovators Dilemma, Christensen
Shahin, Chris Verke, Tam
May 31 They Made America: Two Centuries of Innovators from the Steam Engine to the Search Engine, Evans
Eran, Ajay, Chad
June 7 The Leadership Challenge, James M. Kouzes and Barry Z. Posner, 2003
Brad, Katrise, Simon |
