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April 2
Class Organizational Meeting – outline course and create study plans
Business Planning Basics
Prepare a planning “milestone” guide for the quarter.
Required Reading:
How to Write a Great Business Plan, William A. Sahlman, HBR, July-Aug 1997, (97409).
Milestones for successful Venture Planning, Zenas Block & Ian C. Macmillan, HBR, Sept. – Oct. 1985, (85503).
Pre-Start Analysis, HBS, (9-386-075).
Spend a Day in the Life of Your Customer, Francis J. Gouillart & Frederick D. Sturdivant, HBR, Jan – Feb 1994, (94103).
Note on Market Definition and Segmentation, HBS, (9-579-083).
Marketing Myopia, Theodore Levitt, HBR, Sept. – Oct. 1975, (75507)
April 9
Evaluating and Writing a Great Business Plan
Read, critique, and rank 3 of the 5 Business Plans available in the TMP Offices
April 16
Business vs. Passion
Prepare a one paragraph summary, a one page executive summary and elevator pitch on your business idea.
Read:
The E-Myth, Gerber
Are you an entrepreneur, a manager or a technician? Why? What lessons of this book apply to your business?
April 23
Market Selection and Product to Market
Read:
Crossing the Chasm: Marketing and Selling High-Tech products to Mainstream Customers, Moore.
April 30
Planning for Growth, Rapid Growth
Read:
The Tipping Point: How Little Things Can Make a Big Difference, Gladwell.
May 7
Building Good or Building Great
Read:
Good to Great, Collins
May 13
TMP Business Plan Competition
Attend, take notes, cheer for the class favorites!
Corwin Pavilion, 3:00 – 6:30 PM
May 21
“I won, what do I do now?” Party
Leadership
Read:
The Leadership Challenge, James M. Kouzes and Barry Z. Posner, 2003.
May 28
Tough Talk
Read:
Difficult Conversations: How to Discuss What Matters Most, Stone, 2000
June 4
Final Class wrap-up
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