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Tech Management

UCSB

Course Information

Days & Time: Monday & Wednesday, 5:30 - 7:30 pm
Classroom: Psych 1802

Instructor:

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Course Description

New Opportunities for Technology Business provides students with analytical frameworks for critically assessing technology business environments within Asia. It establishes an understanding of historical context; governmental structures, policy and influence; capability investments by local and foreign companies and their yield; operating models in leveraging China’s and other Asian economies’ resources and related experiences. It also assesses business strategy opportunities focused on sustainability in view of Asia’s immense population, growth, and advancement.

China poses tremendous opportunity for large and small companies in terms of talent, market opportunity, commercialization, development, manufacturing and sourcing. China’s growth, industrialization, urbanization and economic differences have produced staggering needs in energy, water, infrastructure and environmental capabilities. These challenges provide opportunities for entrepreneurial thinking, innovation and approaches to achieve a more sustainable future.

Participation in China requires knowledge of its history, business models and practices, government priorities and requirements. ENGR 185/285F establishes knowledge building required to assess China’s opportunities and need and to evaluate approaches by Chinese and foreign companies in meeting those requirements.

Class Readings

Reading List:

• Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World (Scribner, 2005)
• Stuart L. Hart, Capitalism at the Crossroads (Wharton School Publishing, 2005)
• HBR on Doing Business in China, Harvard Business Review (2004)
• Susan Shirk, China: Fragile Superpower (Oxford Press, 2007)
• Donald N. Sull, Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs (HBS Press, 2005)

Supplemental Reading List:

• Thomas L. Friedman, The World is Flat (Farrar, Straus and Giroux, 2005 & 2006)
• James McGregor, One Billion Customers: Lessons from the Front Lines of Doing Business in China (WSJ Books, 2005)
• C K Prahalad, The Fortune at the Bottom of the Pyramid (Wharton School Publishing, 2005)
• Jonathan D. Spence, The Search for Modern China (Norton 2001)

• HBS Case Studies (as noted)

• Articles provided by the instructor

• Profiles of Highlighted Industries/Companies/Ministries

Class Grading

• Class Participation (35%). Class attendance is a key enabler of knowledge building and effective participation. Attendance will be taken. If you miss more than three classes, you will receive 0% for this portion of the grade.
    
• Class Presentation and 5 Page Research Paper: (30%) Presentation must be at least 12-15 minutes. Topics can include assessing one of China’s industries, government agencies and/or companies. Identify issues, objectives, needs and opportunities. Evaluate strategic directions, investments, options and pay-offs. Projects can be done in small teams but team presentations must be appropriately longer, more content-filled and represent the work of all the team members.
    
• Final Paper (35%): 10 page individual research paper that assesses one of China’s core needs or opportunities. Identify the root causes and implications for citizens, businesses and the government. Identify the strategy, policies and approaches taken by Chinese and foreign companies, government, entrepreneurs, NGO, etc… in dealing with the issue or opportunity. Evaluate the prospective success being achieved using key ness metrics.
  

Faculty

Karen A. Smith Bogart

Karen Smith Bogart is President of a start-up company located in Santa Barbara, California. Pacific Tributes Inc. provides large-format web-based printing services to select market segments. During 2007, she was also President of TESS Skincare Inc. which markets premium, naturally based skin care solutions to teen girls.

Prior to her move to Santa Barbara, she was a Senior Vice President of Eastman Kodak Company. She was the Chairman and President of Greater Asia, located in Shanghai, China. In this role, she managed Eastman Kodak Company’s businesses and operations across Asia ensuring strong performance, growth, investment and operational efficiencies. Prior to that role, she managed many of Kodak’s largest global businesses in the consumer, professional and health markets. These included Professional Imaging, Consumer Printing, Cameras and Batteries, and Cardiology. She held significant positions in General Management, Marketing, Product Innovation and Management, as well as in Human Resources. She built and leveraged multiple global alliances in product innovation, development, manufacturing, customer and channel development, particularly in Asia.

Karen has been recognized nationally for her business successes, change management, leadership achievement, and people development.

She is a Director of Monolithic Power Systems (MPWR); a NASDAQ listed company, which develops, manufactures and markets analog and mixed-power semiconductors.

She holds a BA in Political Science from the State University of New York at Geneseo; a Masters in Industrial and Labor Relations from Cornell University; and a Masters of Business Administration from the William E. Simon School of Graduate Business Administration at the University of Rochester.