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Syllabus [PDF]
Class Outline
Lecture Notes
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Tech Management
UCSB
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The following lecture notes are in PDF format:
Lecture 1: Globalization: "The World is Flat": Thomas Friedman 2006 (March 31)
Lecture 2: People's Republic of China: "The Basics" (April 2)
Lecture 3: People's Republic of China: "Global and Domestic Paradox" (April 14)
Lecture 4: Commercialization: Integrated Innovation Process (April 14)
Lecture 5: Sustainability (April 16)
Lecture 6: Intellectual Property Rights (April 23)
Lecture 7: Technology: Strategic Imperative (April 30)
Lecture 8: Commercialization (May 5)
Lecture 9: Building Markets: Mao Suits to High Fashion (May 12)
Lecture 10: PRC Market Retail Development (May 14)
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