Course Home Page
Syllabus [PDF]
Class Outline
Lecture Notes
_________________
Tech Management
UCSB
|
Monday, March 31, 2008:
• Course Agenda
• Globalization: Lessons from The World is Flat, Thomas L. Friedman
Readings for this Class:
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapters 1-2
Consider:
- What are the drivers for change?
- What practical implications will be seen in the business management, markets development, competitive landscapes, commercialization, etc..?
- What are the implications for the US economy, related capabilities and international clout?
_________________________________________________________________________________
Wednesday, April 2, 2008:
• China Basics
Readings for this Class:
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapter 3
- Susan Shirk, China: Fragile Superpower, Chapters 1-2
Consider:
- How can China blend “free market” energies with a socialistic context?
- What are the observable conflicts in China today? Are they resolvable?
- How does this affect the experience of a business? Private vs. SOE vs. MNC
_________________________________________________________________________________
Monday, April 7, 2008:
• Leveraging China’s Advantages
External Speaker: Mr. Greg Westbrook, Flextronics Corporation, Vice President, Digital Systems
Readings for this Class:
- Donald N. Sull, Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs, Chapter 1
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapter 4
Consider:
- Why did Flextronics choose these operating models?
- How have they deployed the models?
- What are the implications for Flextronics from a global innovation and commercialization process and/or priority?
_________________________________________________________________________________
Wednesday, April 9, 2007: NO CLASS
Readings:
- Stuart L. Hart, Capitalism at the Crossroads, Chapters 1-5
Consider:
- Are there inherent conflicts in meeting environmental and social needs while building a world presence? Why? Why not?
- How is the PRC government managing the tensions?
- What is the emerging role of dissent? NGOs? Press? Internet?
_________________________________________________________________________________
Monday, April 14, 2008
• China Today: Global and Domestic Paradox
Readings for this Class:
- HBR on Doing Business in China: "The Great Transition, Kenneth and Geoffrey Lieberthal (2004)
- Susan Shirk, China: Fragile Superpower, Chapters 3-4
Consider:
- How will China’s world role and responsibility change with its development?
- What are the implications for the US? Japan? Korea? Europe?
- How is the PRC government balancing domestic inequities?
- How is the PRC government balancing civil liberties and stability?
_________________________________________________________________________________
Wednesday, April 16, 2008:
• Global and China’s Sustainability: Strategy and Implementation
• PBS DVD: “China from the Inside” – Environmental and Economic Trade-offs
Readings for this Class:
- Stuart L. Hart, Capitalism at the Crossroads, Chapters 6-9
Consider:
- Are there inherent conflicts in meeting environmental and social needs while developing a strong, vibrant economy? Why? Why not?
- How is the Chinese Government managing the trade-offs of development and
environmental priorities?
_________________________________________________________________________________
Monday, April 21, 2008:
• New Models in Leveraging China-based Capabilities
External Speaker: Ms. Andrea Azdril, Vice President, Business Development, Startech Global.
Readings for this Class:
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapter 5-6
Consider:
- Leveraging China-based technical capabilities opens new business opportunities. What new models are being leveraged by Startech and other firms? What are the risks and rewards? What are the required capabilities and mindset?
_________________________________________________________________________________
Wednesday, April 23, 2008:
• Intellectual Property: Reality and Perception
• GM vs. Cherry: Team prepared and led discussion
Readings for this Class:
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapter 9
Consider:
- China produces more patents than the US today. How will that affect IPR development?
- What are the issues for MNCs, Chinese entrepreneurs, government, etc..?
_________________________________________________________________________________
Monday, April 28, 2008:
• Partnerships in Research, Development and Business Development
External Speaker: Mr. Roy Doumani, COO, California NanoSystems Institute, Professor, Molecular and Medical Pharmacology at UCLA Medical School, Co-Chairman, Zhejiang California NanoSystems Institute (ZCNI) and Chairman, Zhejiang Province Business Advisory Council, China.
Readings for this Class:
- Donald N. Sull, Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs, Chapters 2-3
Consider:
- Partnership models in research, development, commercialization and business development: Experiences, learnings, risks, etc…
_________________________________________________________________________________
Wednesday, April 30, 2008:
• Technology Development: China’s Imperative
• Chinese Government Technology Strategy
• MNC and Chinese models and experiences: Individual or Team Reports
Readings for this Class:
- Donald N. Sull, Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs, Chapters 4-5
- HBS Case: ”Microsoft in the PRC: 2005 Update," 9-706-429 (CP)
Consider:
- China-based technology development opens new opportunities for MNCs. What new models are being leveraged? What are related implications for MNCs for their non-PRC resources/capabilities?
- What are the implications for capabilities (universities, existing lab personnel, etc...) in the US? Japan? Korea? Europe?
- What are the public policy implications?
- Why did Microsoft change its strategy? Implications? Learnings?
_________________________________________________________________________________
Monday, May 5, 2008:
• Commercialization Models
• China: Sourcing, and Manufacturing Strategy, Capabilities and Models
• Kodak Graphic Communications Equipment and Software
• Monolithic Power Systems
Readings for this Class:
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapter 5-6
Consider:
- Why were the models selected? How deployed? Learnings?
- What are the issues and implications for the firms? Their vendor base? Their home countries?
- What are the implications for US, WE, JP, etc… whose companies are increasingly moving sourcing, manufacturing, R&D, product development, design, etc...?
_________________________________________________________________________________
Wednesday, May 7, 2008
• Intellectual Property and Patent Law in China
External Speaker: Dr. James Zhu, PhD & JD, Perkins Coie LLP
Readings for this Class:
- Susan Shirk, China: Fragile Superpower, Chapters 7 - 8
Consider:
- Implications for non-PRC companies doing R&D and branding in China?
_________________________________________________________________________________
Monday, May 12, 2008
• Market and New Category Development
• Beauty Products: “From Mao Suits to Color”
Readings for this Class:
- Donald N. Sull, Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs, Chapter 6
Consider:
- China market: Big prize at big price. Is it worth it?
- Why did the companies select their specific strategy for entry and growth?
_________________________________________________________________________________
Wednesday, May 14, 2008:
• Market Segmentation
• Retail Development in 1st and 2nd Tier Cities, and Rural Areas
• Consumer Electronics Marketing and Sales: Individual or Team Reports
Readings:
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapter 8
- HBR on Doing Business in China: “To Reach China’s Consumers”, Rick Yan (2004)
Consider:
- What are the key descriptors of retail development?
- Investments and opportunities?
_________________________________________________________________________________
Monday, May 19, 2008:
• China: New Market Development (e.g. Health, Internet): Individual or Team Reports
Reading for this Class:
- HBR on Doing Business in China: “The Chinese Negotiation”, John Graham and N. Mark Lam (2004)
Consider:
- What are the opportunities and issues in developing a new category?
_________________________________________________________________________________
Wednesday, May 21, 2008:
• China: New Market Opportunities for Central Coast Entrepreneurs
External Speaker: Zac Bogart, Founder and President, ZBE Inc., Carpinteria
• Individual or Team Reports
Reading for this Class:
- Donald N. Sull, Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs, Chapter 7
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapter 10
Consider:
- What are the learnings from these companies?
_________________________________________________________________________________
Monday, May 26, 2008: No Class – Memorial Day
Readings:
- Susan Shirk, China: Fragile Superpower, Chapter 9
- Donald N. Sull, Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs, Chapter 8
_________________________________________________________________________________
Wednesday, May 28, 2007:
• “China Giants”: Base of New Global Companies and New Competition
• Individual or Team Reports
Readings for this Class
- HBS Case: "Haier: Taking a Chinese Company Global," 9-706-401 (CP).
- Donald N. Sull, Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs, Chapter 9
Consider:
- How have the companies deployed their strategies? Results?
- What are the implications for this company and its competition in and outside of China?
- What are the implications for domestic and foreign policy?
_________________________________________________________________________________
Monday, June 2, 2008:
• China: Source of New Capabilities in Global Energy
• Suntech Power Holdings
• Individual or Team Reports
Readings for This Class:
- Ted Fischman, China, Inc. How the Rise of the New Superpower Challenges America and the World, Chapters 11-12
Consider:
- How have the companies deployed their strategies? Results?
- What are the implications for these companies and its competition in and outside of China?
- What are the implications for domestic and foreign policy?
Wednesday, June 7, 2007: FINAL PAPER DUE!!!!
• China: War for Talent and Course Summary
• Course Evaluation
|
