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Syllabus [PDF]

Course Schedule

Lecture Notes

Course Handouts

Quizzes

Grade Sheets

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Tech Management

UCSB

COURSE HANDOUTS

The following files are in PDF format:

The Power of a Good Brand Story

Consumer Market Segmentation

VALS Definitions

Connecting Brand with Destiny

Major Segmentation Variables for Consumer Markets

Achieving Smallness

Concept Writing Exercise

Creative Brief Exercise: Word doc / PDF format