ENGR 191A/291A Entrepreneurial Marketing - Spring 2008

Technology Management Program

Technology Management Program

Technology Management Program

Course Home Page

Syllabus [PDF]

Course Schedule

Lecture Notes

Course Handouts

Grade Sheets

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Tech Management

ENGR 191A / 291A

LECTURE NOTES

The following lecture notes are in PDF format:

Session I	March 31	Introduction
Session II	April 7	Positioning
Session III	April 14	Positioning Part II / Ideocore Lecture
Session IV	April 21	Segmentation
Session V	April 28	Marketing Strategy / bioIQ Lecture
Session VI	May 5	The Five Research Tools Every Manager Should Know; Concept Sheet Exercise / Intro to Advertising
Session VII	May 12	Advertising/Promotions/PR and The Future of Media and Special Guest Speaker – Ms. Lorrie Thomas – Web Marketing
Session VIII	May 18	Channel Decisions and Entrepreneurial Sales Management
Session IX	June 2	The Brand Called YOU

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