|
Days & Time: Mondays 6:00-9:00 pm
Classroom: HFH 1104
Faculty: Mark Ozur
Office: Trailer 937, Room 1007
Phone: 893-5133
E-mail: ucsb@ozur.org
Office Hours: By appointment, please send an e-mail
Engineering 185D/285D. Developing New Products for Market Success
Prerequisites: Senior or graduate standing. Lecture, 4 hours. (Junior standing with instructor permission).
Instruction is provided in a wide range of engineering and business topics important to the development of innovative customer driven engineering products. Design optimization, innovative thinking and the principles and methodologies of product development will be stressed. Students will learn new product development processes, and the tools, techniques and organizational structures that underlie new product development(s).
Text
K. T. Ulrich and S. D. Eppinger, Product Design and Development, 3d Edition, McGraw Hill, New York, 2003. (http://www.ulrich-eppinger.net) Don’t get the 4th Edition!
BUY AT Amazon.com: http://www.amazon.com/gp/product/0072471468 (Get a used copy!)
Additional Marterials:
Harvard Business Review Articles/Case Studies See: http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c63128
Additional Resources:
Background Texts:
Product Strategy for High Technology Companies: Accelerating your Business to Web Speed, Michael McGrath, 2nd Edition, McGraw Hill, New York, 2001.
The Innovator’s Solution,: Creating and Sustaining Successful Growth, by Clayton Christensen and Michael Raynor, Harvard Business School Press, Boston, 2003.
The Product Manager’s Handbook: The Complete Product Management Resource, by Linda Gorchels, 2nd Edition, NTC Business Books, Chicago, 2000.
Course Objectives:
- Provide knowledge in the development of innovative and realistic customer driven engineering products.
- Present design concepts and techniques, along with design optimization and social and economic implications.
- Students will gain an understanding of new product development processes as well as useful tools, techniques and organizational structures that support new product development practice.
Grading:
Class Participation: 10%
Homework (project related): 20%
Midterm: 30%
Project Report & Presentation: 40%
Class Participation: A great deal of learning comes from hearing what other students have to say. Please come to class prepared to discuss the topic of the day. Quantity and quality of class involvement is important.
Class Project on Technology New Product Development: The class project provides an opportunity for in depth study and application of the concepts discussed in class. Work in groups of 3-4. At the end of the class, write a paper summarizing the results of the product study. There will be a report & presentation of the results.
Schedule:
- M 1/7: Lecture 1 Development Processes and Organizations (Chapters 1,2)
Product Planning (Chapter 3)
- M 1/14: Lecture 2 Identifying Customer Needs (Chapter 4)
Product Specifications (Chapter 5)
- M 1/21 No Class MLK, Jr. Holiday
- M 1/28: Lecture 3 Concept Generation (Chapter 6)
Concept Selection (Chapter 7)
- M 2/4: Lecture 4 Concept Testing (Chapter 8)
Product Architecture (Chapter 9)
- M 2/11: Midterm
Lecture 5 Industrial Design (Chapter 10)
Design for Manufacturing (Chapter 11)
- M 2/18 No Class President’s Holiday
- M 2/25: Lecture 6 Prototyping (Chapter 12)
Patents and Intellectual Property (Chapter 14)
- M 3/3: Lecture 7 Product Development Economics (Chapter 15)
Managing Projects (Chapter 16)
- M 3/10: Project Presentations
- M 3/17: No Final
____________________________________________________________________________
Course Home Page | Lecture Notes | Homework | Project Presentations
Tech Management Home | UCSB Home
|
