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Days & Time: Tuesdays, 6:00 - 7:50 pm
Classroom: Broida 1640
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Office Hours: by appointment
Office Location: Engr II, Room 2324 |
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This course is intended for students with an interest in the identification of new products and services in the health care environment. The course will involve interaction with health care professionals and industry executives. Expert guest lecturers will address the current products and services in various health care fields such as Cardiovascular, Plastic Surgery, and Ophthalmology. Students will be introduced to the challenges and opportunities in these fields. Student teams will be formed and independent research will also be conducted. These student teams will attempt to identify potential market opportunities.
This course will help students develop an insight regarding the identification of market opportunities with an appreciation of the needs and requirements of the health care industry.
Reading Materials
To be provided in class
Course Requirements
Classes will be held once a week, 2 hours per session. Guest lecturers will provide information in their specific health care fields. Student teams will be created of not more than 4 persons.
Students will be expected to interact with the guest lecturers and industry experts. Student teams will assess potential market opportunities in each of the fields. Roundtable discussions will be conducted and each student will be expected to participate. Students will discuss and explore potential market opportunities during the roundtable discussions.
Teams will identify, assess and present a health care market opportunity. Teams will provide a written summary report and team presentation.
Grading and Logistics
30% Individual participation and interaction during class and roundtable discussions.
40% Teams (3 to 5 members) will identify, assess and present a health care opportunity including market size, technical obstacles, clinical needs, customer needs, and competitive landscape. Each team will give a 10 to 15 minute presentation.
30% Individual report that critically reviews one of company presentations in terms of addressing its market opportunities. The paper should be 10 to 15 pages, must identify and discuss at least 2 competitors, must include references, and should provide a recommendation for a new product or new market opportunity.
Attendance
Absences will affect your participation grade negatively. Teams will have to find time to collaborate outside of scheduled class time in order to manage the assignments.
Written Assignment Policy
All written assignments must be typed and handed in at the beginning of class on the day when the assignment is due.
Written Reports
Reports should be typed in 12 pt font, double-spaced, with margins 1” all around.
Evaluation of Participation
Because your participation is vital to the success of the class as a whole, daily participation grades will be recorded and be a significant portion of your overall grade. To ensure your input in the process, you may chose to submit to me at end of every class your 1-minute memo, recording in a short bullet-point list the key contributions you made in class (not more than 4 points). If you have questions about your current participation grades, feel free to contact me throughout the quarter.
Grades for class participation will depend on both the quality and the frequency of participation. Quality is much more important than frequency, but a person with frequent high quality participation will merit a better grade than one with occasional high quality participation.
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