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Paul Leonardi


Paul Leonardi (Ph.D., Stanford University) is the Duca Family Professor of Technology Management at the University of California, Santa Barbara. He is also the Investment Group of Santa Barbara Founding Director of the Master of Technology Management Program. Leonardi’s research focuses on how companies can design their organizational networks and implement new technologies to more effectively create and share knowledge. He is particularly interested in how data intensive technologies, such as simulation and social media tools, enable new ways to access, store, and share information; how the new sources of information these technologies provide can change work routines and communication partners; and how shifts in employees’ work and communication alter the nature of an organization's expertise.

He has won awards for his research from the Academy of Management, the American Sociological Association, the Alfred P. Sloan Foundation, the Association for Information Systems, the International Communication Association, the National Communication Association, and the National Science Foundation.

Over the past decade, he has consulted with for-profit and non-profit organizations about how to manage the human aspects of new technology implementation. His recent engagements have focused on helping companies to improve communication between departments, to use social technologies to enhance internal knowledge sharing, and to strengthen global product development operations.


Technology Choices: Why Occupations Differ in Their Embrace of New Technology (MIT Press, 2015) is now available.
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Car Crashes Without Cars: Lessons About Simulation Technology and Organizational Change from Automotive Design (MIT Press, 2012) is now available.
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The edited volume, Materiality and Organizing: Social Interaction in a Technological World, (Oxford University Press, 2012) is now available.
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Recent Articles

Ambient Awareness and Knowledge Acquisition: Using Social Media to Learn “Who Knows What” and “Who Knows Whom” appears in the December 2015 issue of MIS Quartery (Vol 39) Click Here to Read
My article, "Studying Work Practices in Organizations: Theoretical Considerations and Empirical Guidelines" appears in volume 39 of Communication Yearbook Click Here to Read
My paper, "Social Media, Knowledge Sharing, and Innovation: Toward a Theory of Communication Visibility" appears in the December 2014 issue of Information Systems Research (Vol. 25)  Click Here to Read



My colleague, Diane Bailey at UT Austin, and i just received $1.5 million dollars from the National Science Foundation to examine ways of improving technology diffusion and institutional change in developing countries.
I am pleased to announce that starting AY 2013-2014 i am joining UC Santa Barbara's Technology Management Program as the Duca Family Professor of Technology Management. I  also serve as the founding director for the new Master of Technology Management program.
My book, Car Crashes Without Cars, will receive NCA's 2013 Diamond Anniversary Book award at the annual meeting in Washington D.C. this November. This award recognizes the best book published by a member of the association in the previous two years.
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